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Research papers

Psycho-technology and consumer research

Psycho-technology derives from the practical needs of modern engineering. Similar needs for similar reasons exist in other parts of modem culture and therefore these needs operate also in marketing and for the consumer. Three implications from...

Catalogue: ESOMAR Congress 1964
Author: Jack G. Field
June 15, 1964
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Citation

Field, J. G. (1964a, June 15). Psycho-technology and consumer research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/psycho-technology-and-consumer-research


Research papers

Consumers typology

On the working ground of market-research a striking ambivalence is to be stated in the expectations-with respect to' the contributions of the psychologist. On the one side, one demands of the psychologies an insight as. "deep" as possible into the...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Mary Zeldenrust-Noordanus
June 15, 1962
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Citation

Zeldenrust-Noordanus, M. (1962a, June 15). Consumers typology . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/consumers-typology-


Research papers

Consumers typology (French)

On the working ground of market-research a striking ambivalence is to be stated in the expectations-with respect to' the contributions of the psychologist. On the one side, one demands of the psychologies an insight as. "deep" as possible into the...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Mary Zeldenrust-Noordanus
June 15, 1962
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Citation

Zeldenrust-Noordanus, M. (1962a, June 15). Consumers typology (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/consumers-typology-french-


Research papers
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Citation

Gallup et al. (1957a, June 15). Research into consumer behaviour and its motivation (French) . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-into-consumer-behaviour-and-its-motivation-french-


Research papers
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Citation

Agostini et al. (1957a, June 15). Research into consumer behaviour and its motivation (English and French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-into-consumer-behaviour-and-its-motivation-english-and-french-